Lacquerware purveyor to the Imperial Household Agency
Widely known as a purveyor to the Imperial Household Agency, Yamada Heiando operates shops specialized in the sales of lacquerware, the quintessential product of Japanese artisanship. In addition to a nationwide network of shops located inside prominent department stores, the company has in recent years bolstered its direct-run outlets by expanding its flagship shop in the hip neighborhood of Daikanyama and by setting up a boutique at Narita Airport. Furthermore, the company is in the midst of opening up overseas markets in the U.S. (Los Angeles) and Singapore as well as establishing a division for the EC market (Internet shopping). Far from getting complacent and resting on its laurels, Yamada Heiando is always challenging innovative ideas, materials and designs that capture the values of contemporary life.
In terms of raw materials procurement, the company is striving for vertical integration by dealing directly with traditional producing centers and craftsmen.
Amidst changing lifestyles and outdated distribution systems and practices, Japan's traditional industries - including "urushi" lacquer production - lost some vigor in recent years. By "dedicating itself to the continuing development of this traditional industry" and infusing its operations with fresh ideas and new values, however, Yamada Heiando has managed to steer a steady course increasing both income and profits.
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